Today's Superfruit Stars
Products with superfruit content also launched across many other areas of the food and beverage market, including fruit and vegetable products, confectionery, dairy products, and desserts and ice cream. marketing is still widespread and has helped bring many little-known fruits to the mainstream market (as well as breathe life into the market for some already-favorite fruits). In the year ending May 2012, Innova Market Insights recorded over 3,700 product launches marketed on a superfruit platform&mdash. Other established superfruits include acai and goji berries, while newer entrants include jujube, jackfruit, aroniaberry, and quince. Perhaps not surprisingly, the soft drinks category saw the greatest number of superfruit launches, accounting for nearly 40% of total launches. In the 12 months ending May 2012, Innova Market Insights recorded nearly 1,500 product launches featuring pomegranate&mdash. and tea drinks, sports and energy drinks, and carbonated drinks, with about 2. Fruit juices and drinks accounted for over 18% of launch activity&mdash. Japan tends to lead in terms of food and drink innovation, and superfruits are no exception. New product activity has tended to focus on other fruit. In terms of types of fruit, pomegranate is emerging as a leader. Pomegranate first emerged as a more mainstream ingredient in Japan and is now relatively standard there. A review of recent launches shows interest in lychee, acerola, kumquat, and yuzu.
Resveratrol Rising in Dietary Supplements, Food
Resveratrol on the Up. Innova Market Insights has tracked resveratrol launches for a number of years and has seen the number of food and drink launches containing resveratrol rise consistently between 2000 and 2010. Launch activity was particularly strong in 2009 and 2010, as resveratrol products other than supplements started to appear in greater numbers, especially in the United States, boosted by the introductions of a number of branded resveratrol... s potential health benefits has increased in the past few years alongside growing research on resveratrol&rsquo. New launches have been greatly assisted by the development of such proprietary resveratrol ingredients as resVida from DSM Nutritional Products (Parsippany, NJ) and Fluxome&rsquo. s resveratrol, also launched in 2009, gained GRAS status in the United States in 2011 and then Novel Foods approval in the EU early this year. Resveratrol Product Launches s (Easton, PA) resveratrol, both of which have helped raise awareness and drive product activity. s GRAS-affirmed resVida has been featured in a number of finished products in the United States.